Client: city of Antwerp and the police of Antwerp
Agency: Kunstmaan/Accenture Song
Creative Director: Stijn Jaquemain
DOP: Rens Declercq
Motion Design: Hamza Taheri and Rens Declercq
Agency: Kunstmaan/Accenture Song
Creative Director: Stijn Jaquemain
DOP: Rens Declercq
Motion Design: Hamza Taheri and Rens Declercq
The city of Antwerp together with the police of Antwerp needed a campaign to address safety issues with kids travelling to school every day. Especially in the darker Belgian winter months, you want to be seen!
So the talented team at the agency Kunstmaan, created a campaign with fluo hand shoes and a very catchy song to have all the kids follow along the idea. The song was performed by the main actors of the very popular youth TV show 'Buurtpolitie' ('Neighbours Police').
This video was made to get all the kids singing along and don't forget to waive their fluo hands at any traffic passing by when they wanted to cross the street.
A contest with a lot of cool challenges was made to have even more kids enthusiastic about the campaign.
So the talented team at the agency Kunstmaan, created a campaign with fluo hand shoes and a very catchy song to have all the kids follow along the idea. The song was performed by the main actors of the very popular youth TV show 'Buurtpolitie' ('Neighbours Police').
This video was made to get all the kids singing along and don't forget to waive their fluo hands at any traffic passing by when they wanted to cross the street.
A contest with a lot of cool challenges was made to have even more kids enthusiastic about the campaign.
This campaign was the second year it run. Thanks to more then 60.000 of kids ambassadors we reached 61% of all Antwerp people. Check it out in this case movie.
Let's keep the streets traffic safe!
Let's keep the streets traffic safe!
