itsme provides high-stakes identity verification, but the abstract nature of encrypted data sharing was creating a "Complexity Curse." If the users didn’t understand the privacy mechanism, they wouldn't trust the app—risking a stall in user adoption.
I used systems visualization to map the "invisible" security protocols. Therefore, we ditched the technical jargon and translated itsme’s data flows into a 60-second visual narrative that bypassed intellectual resistance.
The result was a breakthrough video that functions as a clarity asset. itsme now has a tool that triggers immediate stakeholder alignment and eliminates the financial risk of a misunderstood technical story.
Client: itsme
Production House: Hillview
Moodboard, storyboard, design, animation, sound design: Rens Declercq
Production House: Hillview
Moodboard, storyboard, design, animation, sound design: Rens Declercq
I provided the client with the classsical assets, like moodboard, storyboard and styleframes before even thinking at animation. We also did spend some time in the design fase, because we choose to go for a more abstract and illustrative style.
We chose to use the illustrative and abstract style, since this follows more the branding of itsme. This way, we would have a video that fits nicely into the new part of the website about Data Sharing.
Also this style suits better to explain some more complex storytelling and to avoid a too literal handling of the script.
itsme provided me with examples of their branding style and where they wanted to continue to use these in the video.
Animatic of the storyboard
Design of the different scenes.
The result is one happy client and a video were story and visuals work together to show what the product is capable of.
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"OMG!!!!!!!
Now with the sound it has really come to life! I LOVE IT! It’s informative, upbeat without being too upbeat (the high five is nice)."
(Ashley Musselman - product manager)
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(Ashley Musselman - product manager)
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"En nog eens bedankt voor de fijne en zeer vlotte samenwerking."
(Sylvia Bosteels - Digital product/brand designer)
(Sylvia Bosteels - Digital product/brand designer)
