Television commercial for G-Sport Vlaanderen
Client: G-Sport Vlaanderen
Agency: Dallas
Creative Director: Seb Deroover
DOP: Eckelwood - Gunter Blokken
Edit - Motion: Rens Declercq
Client: G-Sport Vlaanderen
Agency: Dallas
Creative Director: Seb Deroover
DOP: Eckelwood - Gunter Blokken
Edit - Motion: Rens Declercq
G-Sport Vlaanderen (Flanders) is a sporting federation for people with a disability. They provide support, info and a network of professionals to practice your sport for fun or even support you to become a paralympic champion.
G-Sport came to Dallas for a campaign showing they are more then 'just' a sport institution. They wanted to tell the story not just of the sporters themselves, but that of the entire crew supporting the people who often struggle to push their (sporting) boundaries day after day.
The main focus was to show the 'fun' part of sport, therefore we used an element of the logo and translated it into a smile. We asked the sporters 'What makes you happy while doing sport and exercise?'
Especially with the Olympic Games of Paris, it was of great interest to air the campaign while all eyes where fixed on sport.
Together with a clip for television, we had a social campaign running and so provided a lot of awareness towards the organization and the people making it all possible.
All clips are in Dutch.
G-Sport came to Dallas for a campaign showing they are more then 'just' a sport institution. They wanted to tell the story not just of the sporters themselves, but that of the entire crew supporting the people who often struggle to push their (sporting) boundaries day after day.
The main focus was to show the 'fun' part of sport, therefore we used an element of the logo and translated it into a smile. We asked the sporters 'What makes you happy while doing sport and exercise?'
Especially with the Olympic Games of Paris, it was of great interest to air the campaign while all eyes where fixed on sport.
Together with a clip for television, we had a social campaign running and so provided a lot of awareness towards the organization and the people making it all possible.
All clips are in Dutch.
